I'm talking real numbers here, not the stuff they publish which is skewed by allowing people to count 15 minutes/both parents counting study time with children. When did they reach their peak publishers?
My guess would be the early 2000's. I think the generation change in '95 was the begininng of the slide but 9/11 gave them a little boost. I'm pretty sure if the numbers hadn't been massaged it would be downhill from there ever since.